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The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.
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Episodes(3)
OpenAI's ad push begins, and The Knot is co-piloting
Ads in ChatGPT have entered their trial run period. Instead of agency partners, it's brands like The Knot Worldwide that find themselves at the helms of OpenAI's ad push. Marketers like The Knot's CMO Jenny Lewis are navigating everything from performance metrics to infrastructure.
Why some creators are now back auditing their brand deals
Hootsuite’s partnership with ICE sparked controversy earlier this year, leading creators to take a closer look at the companies they work with. On this episode of the Digiday Podcast, Tameka Bazile shares why she ended her deal with Hootsuite, how it prompted her to audit other brand partnerships, a
ChatGPT enters the ad game. Now what?
The other shoe has finally dropped. After months of speculation, OpenAI officially began to test ads in ChatGPT in the U.S. Meanwhile, marketers are still trying to read the tea leaves around OpenAI's ad team, data insights and more as chatbot competition intensifies. Digiday's senior platforms repo
