About
As brands become publishers in the era of digital saturation, how do you create content that stands out and inspires your audience to act? Credo Nonfiction & Brand Storytelling present Content That Moves for brand marketers and communications professionals to learn from the most innovative minds in branded entertainment how to create content that reveals brand purpose and deepens brand meaning. Hosted by Emmy and James Beard award-winning filmmaker & brand storytelling strategist Jesse Roesler.
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Credo Nonfiction & Brand Storytelling
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Episodes(3)
Ep 42: How Yogi Tea Uses Film to Reimagine Philanthropy
Lauren Wood, President of the Yogi Foundation, shares how the organization is charting a new path for Yogi Tea’s philanthropic storytelling—one she describes as “reimagining philanthropy as collective creation.” In this episode, Lauren walks us through a series of stunning, cinematic films co-create
Ep 41: How Meridian Credit Union Uses Member Stories to Build Brand Trust
Scott Dane, Senior Manager of Brand Marketing at Meridian Credit Union, shares how Canada’s second-largest credit union is rethinking its approach to brand building by putting members and their lived experiences at the center of its storytelling. In this episode, Scott walks us through the research
Ep 40: Inside Delta’s Leap into Long-Form Storytelling
Nathan Smith, General Manager of Global Brand Marketing and Drake Springer, Head of Creative Production at Delta Air Lines, share how Delta created Why We Dream—a feature-length documentary made with the Best Defense Foundation that follows World War II veterans returning to Normandy for the 80th an