About
This show helps B2B brands like yours understand how to use brand storytelling as a messaging strategy to earn your audience’s attention and build brand awareness, authority and trust. So you can: - Build a community - Drive revenue for your organisation - And become your customers obvious choice We dive deep into topics like brand storytelling, narrative positioning, story driven marketing, and building a brand your customers love.
Creator
Helena Merschdorf
host
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Episodes(3)
What’s the Difference Between Copy, Content, and Story?
In this episode, I break down the key differences between your brand story, your content, and your copy, and how they all need to work together to effectively build your brand. Topics include: What your brand story should (and shouldn't) include The relationship between your brand story and your
The Ultimate Guide to Vulnerability in B2B Marketing - The Good, The Bad, and The Ugly
In this episode, I chat about why vulnerability matters now more than ever in B2B marketing (hello, ChatGPT), and how to embrace vulnerability in your content without venturing into the awkward zone of oversharing. Topics include: What does "appropriate vulnerability" look like in B2B mark
Every Company is a Media Company… But What Does That Mean for You?
In this episode, I chat about how the internet and social media has impacted traditional advertising and brand reach in the last two decades, and how adopting a media company attitude for your businesses can help you come out on top in 2023. Topics include: What "being a media company" loo